ABOUT US

Why Caret? Our process?

While you can just hire us as a video production company with cameras and lights, we much rather prefer (and thrive) in partnering with you in strategy, and then executing a specific (and hopefully, profit inducing) video project. Too many times businesses hire a video agency to make a video, maybe it’s a great idea for a video, but maybe it’s not really what the business needs in that moment.

While yes, it is an upfront investment, we use the Roadmap Workshop mentality to sit down with all of the decision makers in your company and come up with what your ultimate goals and target audience are. Learn more about that on the Roadmap Workshop page.

But what does ‘Caret’ even mean? Well, remember when you were in college and your professor would chalk up your most recent paper that you wrote last night, but was assigned months ago? Yeah, I try and shake those memories too. But in that you probably saw a few of these “^” symbols. The caret symbol. The caret symbol is a proofreading mark utilized to note that additional material may need to be added (in the case of a paper, maybe the thought wasn’t complete or maybe some punctuation is missing.) Much like that little caret, we view ourselves (Caret Film) as maybe something that needs added to your story as a business to enhance what you’re already telling. We’re not here to reinvent the wheel, we’re simply here to insert and offer our ideas to the beautiful company that you spend every single day in and work your butt off for.

So, that being said. We’d love to sit down with you and really hash out the details of your marketing and sales goals and see if and how video can fit into that.

Cool? Cool. Talk soon!