What's holding you and your company from video content in 2020?
Experts have been touting for a couple years now that by 2020 nearly 85% of content on the internet will be video. From ads, to brand videos, to cat videos (are those still a thing?), TikTok’s, you get the idea. Well it’s 2020, here we are, video content is a constant medium of information and entertainment. Most entrepreneurs, small business owners, large corporate marketing teams know they should be producing more video content, but really just don’t know where to start.
So what holds businesses and brands from making that engaging video content that will inherently lead to more sales and revenue? A few things, but here some big ones that we’ve noticed as of recent (in no particular order):
NOT SURE WHAT TO DO WITH THE VIDEO AFTER IT’S MADE
This is a big one. So many companies spend thousands of dollars on creating a super cool video, but then the production company hands it over and basically says, “Here, have fun.” So many don’t know what to do with the video after it’s actually created.
Do I put it on Facebook? Instagram? Our website?
Why did we spend $5000 on this video and it only got 233 views on YouTube (50 of them probably me the owner of the company)?
All valid questions that hopefully Caret can help answer. It is our goal to really bridge the gap between content creation and content placement. Who is my target audience and how do I reach them with this video I want them to see?
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I AM AFRAID OF BEING ON CAMERA
A valid concern, but not one to think too long on. There are so many options of types of video content to create without anyone even being on camera, or resources to hire personnel that DO feel comfortable on camera. This ought not to be a daunting thought at all.
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TOO MUCH MONEY
Ah yes, money, a beautiful and evil thing isn’t it. While yes, video content does cost money, the potential ROI is second to none when compared. Video production is a world that few understand and many often have questions regarding finances and why things cost the way they do. However, there are so many options from small budgets (of $1000/month) to unlimited budgets ($50,000+) to create high-quality video content, that it doesn’t have to break the bank. But you also get what you pay for. :)
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UNSURE OF WHAT TYPE OF CONTENT TO EVEN CREATE
Well, good thing you’ve hired creative people like Caret to help flesh out ideas for you. We are not just a production company that shows up with a camera and leaves. We want to partner with you and your team, whether that’s 10 or 1 of you, and come up with really cool and unique ideas that showcase your brand and company in a new, modern, cool, relevant way.
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CARET FILM CO. WANTS YOU TO WIN
We want you to win. We want to see brands and businesses that we believe in, make cool social and advertising content for themselves. Further, we want that cool content to turn into sales for you. That’s what it’s all about.
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So you may be asking yourself now: What are my options? What are my next steps?
Your options are pretty much unlimited. We love partnering with businesses on a weekly, monthly, or quarterly basis, creating them a few videos every so often, but we also love spending 3-4 months writing and shooting ads, whether for YouTube, Facebook or broadcast. We also have options to train your team in camera and editing basics, as well as YouTube and Facebook essentials so you can start creating your own content in-house. As stated before, the possibilities are limitless.
Let us partner with you, let 2020 be your year to start cranking out those hip vids that the millennials and gen z-ers will connect with. In all seriousness, we really want to see you and your brand succeed. Let us be a part of that. The next step is to simply inquire and meet face-to-face to discuss how Caret Film can help be a part of your success story.