Hummel Group • Commercial
Hummel approached us with a few ideas, but no concrete direction for video content. As we dove into our Roadmap Workshop we discovered that their highest priority was targeting other business owners searching for insurance for their small to medium-sized businesses. Throughout our conversation, and later in our Roadmap development, we kept coming back to the idea that most people think all insurance agents do is golf. We took that idea and turned a humorous lens towards the insurance industry, as well as Hummel employees themselves.
“Other Guys Insurance”
What do all insurance agents spend their time doing? Playing Golf, of course. We wanted to approach this campaign with comedy and a little self-deprecating humor. Caret was responsible for the script, and all production and post production of this campaign.
Deliverables:
Full Length (2 min)
60 sec & 30 sec cuts of Full
The Hummel Horizon
Straying slightly away from the comedy space, but maintaining a human element to it, we wanted to make a video explaining how Hummel approaches sales, but in a fun and approachable way. Kathleen returns from “Other Guys” ad as a recurring role, as we attempt to build brand equity with her presence.