Buehlers Fresh Foods [Brand Film]

About the project

The Idea

Buehlers Fresh Foods, a staple in the hometown that Caret is based in, approached with the desire to create a video specifically for an upcoming vendor appreciation luncheon they were having. Due to time constraints, a Roadmap Workshop was unfortunately just not going to happen, so we put our heads together and came up with the idea to create one 4-5 minute Brand Film that encompasses Buehlers’ entire brand.

The Process

Rather than construct an event-specific video that would not be able to be reused, we decided the overarching brand film would work great in this environment, but also for their marketing efforts beyond the event. A brand film is the foundation of a lot of the video work we do, and because there’s not a lot of upfront concepting and script writing, we can dive into it and knock it out.

Results

With about 4 weeks of lead time, we knew we had to get to work. We executed principal filming in one day, with a couple extra days of ancillary capture for b-roll, and were able to turn this around for a very satisfied first-time client.