Alpine Heating & Air Conditioning
About the project
The Idea
Alpine said, “lets be funny'“. And we said, “okay!” We began to explore some fun ideas about heating and air conditioning and two themes we kept landing on were: 1. Most dads/husbands think they can fix the things. & 2. A common perception of HVAC techs are that they are sloppy and unkempt. Alpine Heating knows not only can they fix your HVAC problems, but they’re going to be clean and well dressed while they’re doing it.
The Goal
We came with two separate ideas in those veins that we ultimately executed. The goal was to be able to sell directly to the consumer, so connect with humor to the general population and tell about the amazing services that Alpine offers.
The Results
Two separate days of filming and two different casts later, we emerged with some quick, and pretty funny, takes on why choosing Alpine is a good idea.