Corporate Insurance Campaign

Hummel approached us with a few ideas, but no concrete direction for video content. As we dove into our Roadmap Workshop we discovered that their highest priority was targeting other business owners searching for insurance for their small to medium-sized businesses. Throughout our conversation, and later in our Roadmap development, we kept coming back to the idea that most people think all insurance agents do is golf. We took that idea and turned a humorous lens towards the insurance industry, as well as Hummel employees themselves.